• Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Trending

I Wasn’t Sure I Wanted Anthropic to Pay Me for My Books—I Do Now

September 18, 2025

Bispecific Antibodies Are Redefining Cancer Therapy

September 18, 2025

Over Half of Workers Tell Employers This Expensive Lie

September 18, 2025
Facebook Twitter Instagram
  • Newsletter
  • Submit Articles
  • Privacy
  • Advertise
  • Contact
Facebook Twitter Instagram
UptownBudget
  • Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Subscribe for Alerts
UptownBudget
Home » This Startup Is Reinventing the Yellow School Bus. Here’s Its Playbook for Winning Over the Hardest Customers (Like Public Schools).
Business Models

This Startup Is Reinventing the Yellow School Bus. Here’s Its Playbook for Winning Over the Hardest Customers (Like Public Schools).

adminBy adminSeptember 19, 20230 ViewsNo Comments1 Min Read
Facebook Twitter Pinterest LinkedIn Tumblr Email

How do you drive a big yellow school bus with 70 kids goofing around in the back every day? “You just gotta tune out the noise,” shrugs Marllury Urbina, who’s been doing it in and around San Francisco for 22 years.

She’s always loved the job, but it’s come with stress. Out the door at 4:50 a.m. every day, she got used to maneuvering hilly city streets with one hand on the wheel while the other held a sheet of paper with directions for changing routes. There were student names to memorize, and antsy moms and dads to please. People always wanted to know — was she late? Did she already come and go? She had no way to communicate with parents, so she just started getting out of the bus and drawing an X in chalk on the ground, as if to say, Yes, the bus was here.

Urbina saw the world start to change. Uber coordinated fleets of cars. Google Maps made directions easy. But the school bus industry was stuck using paper and chalk-drawn X’s. And then, finally, it seemed progress would come for the buses too — or maybe not?

Read the full article here

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Articles

Why Optimizing Cash Management Is A Critical Early Lesson for Entrepreneurs

Business Models September 20, 2023

How Immigrating From Argentina to the Bronx at 11 Prepared Her For Life as a Franchisee

Business Models September 20, 2023

5 Recession-Proof Businesses to Start in a Turbulent Economy

Business Models September 11, 2023

Is the Customer Always Right? How to Understand Customer-Centric Thinking to Drive Engagement

Business Models September 11, 2023

How to Fall Back in Love with Your Business

Business Models September 6, 2023

How Remote Work Trends Are Shaping Real Estate Demands

Business Models September 5, 2023
Add A Comment

Leave A Reply Cancel Reply

Editors Picks

I Wasn’t Sure I Wanted Anthropic to Pay Me for My Books—I Do Now

September 18, 2025

Bispecific Antibodies Are Redefining Cancer Therapy

September 18, 2025

Over Half of Workers Tell Employers This Expensive Lie

September 18, 2025

Free Webinar | On-Demand: From Bottlenecks to Breakthroughs: 5 Barriers Stalling Entrepreneurs—and the System That Removes Them

September 17, 2025

Matthew Prince Wants AI Companies to Pay for Their Sins

September 17, 2025

Latest Posts

What Smart Marketers Are Doing Now to Maximize Q4 Revenue — And How You Can Too

September 17, 2025

How a Mom’s Garage Side Hustle Hit $1 Billion Revenue

September 16, 2025

New Research On Aging And Inflammation Offers Hope For Healthier Lives

September 16, 2025

What Every Small-Business Founder Needs to Know About Stablecoins and Digital Dollars

September 16, 2025

How Morning Brew’s CEO Succeeds in a Noisy Media Landscape

September 16, 2025
Advertisement
Demo

UptownBudget is your one-stop website for the latest news and updates about how to start a business, follow us now to get the news that matters to you.

Facebook Twitter Instagram Pinterest YouTube
Sections
  • Growing a Business
  • Innovation
  • Leadership
  • Money & Finance
  • Starting a Business
Trending Topics
  • Branding
  • Business Ideas
  • Business Models
  • Business Plans
  • Fundraising

Subscribe to Updates

Get the latest business and startup news and updates directly to your inbox.

© 2025 UptownBudget. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.