It’s no secret that sports partnerships can be a powerful tool for brands. But the ones that actually move the needle go far beyond some courtside signage or animated logos on a broadcast.The strongest collaborations are built on three pillars: authenticity, creativity and growth potential. Few examples illustrate this better than Lavazza’s decade-long relationship with the US Open. For the Italian coffee company, the Open is as much a cultural stage as it is for the athletes competing.Related: As New York City Prepares for Its First Casinos, Jay-Z Wants In — and He’s Putting Up $250 Million 1. Authenticity……isn’t complicated.…

Modern supply chains are a complex web of interconnected, intertwined digital ecosystems, each supporting the other. Look around you, and everything from how your workstations perform to how your data is being managed consists of several different suppliers and vendors, beyond what might be evident to you on first glance.You…

A potential customer reaches out to your account or customer service team to inquire about your product or service. After discussing the features and benefits, the conversation often shifts to pricing. Your sales team prefers the term “cost” because it sounds more appealing and justifies the impressive features and benefits…

Most leaders know the frustration of wasted meetings. Long agendas, too many attendees and little to show for hours lost. For one group of senior leaders I worked with, this wasn’t just an annoyance. It was cutting into strategy time, slowing down decisions and draining energy across the business.In less…

This Side Hustle Spotlight Q&A features New York City-based entrepreneur Seth Goldstein, 29. Goldstein is co-founder with Steven Rofrano of Ancient Crunch, a company behind the chip brands MASA and Vandy, which launched in 2022. Responses have been edited for length and clarity. Image Credit: Courtesy of Ancient Crunch Want…

A trove of internal documents leaked from a little-known Chinese company has pulled back the curtain on how digital censorship tools are being marketed and exported globally. Geedge Networks sells what amounts to a commercialized “Great Firewall” to at least four countries, including Kazakhstan, Pakistan, Ethiopia, and Myanmar. The groundbreaking…

Since its inception in 2011, the Global Innovation Index by the World International Property Organization has been quite a stable affair. However, with the newest edition out this week, some significant changes came to the ranking. Notably, Germany existed the Top 10, while China for the first time scored in…

German Sierra, founder of Pana Food Truck in Santa Cruz, California, never imagined his craving for a childhood comfort food would lead him to build a thriving business with a loyal following and the distinction of Yelp’s Top 100 Food Trucks.”My brother and I came to the United States in…

In less than a decade, bispecific antibodies have gone from scientific curiosity to frontline cancer therapeutics. These engineered proteins, capable of binding to two or more targets simultaneously, are reshaping immunotherapy. They are also redrawing the competitive landscape of biopharma itself. With more than 2,000 clinical trials in oncology underway…

The truth is out of office for some employees.As workers increasingly resist the 40-hour work week, some of them even bend the facts to get their time back.A new report from online resume builder Kickresume, which surveyed nearly 2,000 employees worldwide, found that only 18% of them work the full…

Every founder eventually hits the same growth killers—isolation, decision fatigue, skill overload, stalled momentum, and a lack of real accountability. In this on-demand session you’ll see why these five barriers show up and why quick fixes rarely stick.You’ll also be introduced to The Boardroom, Entrepreneur Media’s new six-month mastermind that…

My evidence that we’re onto something is we’ve seen a handful of content deals, and the company that has gotten the best deal by far is Reddit. We know from their public filings that last year they got close to $140 million a year from Google and OpenAI.Hmm.If you compare…

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