• Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Trending

How to Run Multiple Businesses — From a CEO Who’s Doing It

August 13, 2025

OpenAI Scrambles to Update GPT-5 After Users Revolt

August 13, 2025

Wyze’s Duo Cam Pan Doubles Up To Kill Blind Spots

August 13, 2025
Facebook Twitter Instagram
  • Newsletter
  • Submit Articles
  • Privacy
  • Advertise
  • Contact
Facebook Twitter Instagram
UptownBudget
  • Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Subscribe for Alerts
UptownBudget
Home » Google’s Gmail Upgrade—Why You Need To Change Your App
Innovation

Google’s Gmail Upgrade—Why You Need To Change Your App

adminBy adminApril 28, 20250 ViewsNo Comments5 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email

Update: Republished on April 28 with new report into AI fueled email attacks.

As an interesting week for Google comes to an end, with Gmail under attack from hackers and Chrome under attack from legislators, a new warning has been issued for its 3 billion users. This was entirely predictable — and you need to take it seriously.

As I’ve said before, the flurry of excited headlines that followed Google’s announcement that it was bringing end-to-end encryption to Gmail were premature. Putting aside the fact this isn’t really end-to-end encryption, because a user’s organization controls the security and not their own client or “end,” there are other serious concerns.

End-to-end encryption doesn’t work in email. By its nature, it’s an open architecture. That’s why it’s one of the few data types excluded from Apple’s end-to-end encrypted enclave under its Advanced Data Protection. Platforms such as Proton provide a walled garden to address this and password protect emails sent outside.

Google can end-to-end encrypt emails within an organization or when it’s Gmail to Gmail as it controls both ends, albeit that’s still not strictly end-to-end encryption per the point above. But when the recipient “is not a Gmail user, Gmail sends them an invitation to view the E2EE email in a restricted version of Gmail. The recipient can then use a guest Google Workspace account to securely view and reply to the email.”

Wired correctly warns that “the fear is that scammers will take advantage of this new and more secure communication mechanism by creating fake copies of these invitations that contain malicious links, and prompt targets to enter their login credentials for their email, single sign-on services, or other accounts.”

The other issue is that end-to-end encrypting emails breaks other Gmail features. Its new AI-powered relevancy search, for example, can’t operate on encrypted emails, so they will be missing from any results. As Google confirmed to me, its cloud AI processing rightly can’t see fully encrypted user content.

All these problems stem from the same cause. Email needs a rethink. It’s an archaic platform reliant on a past-due architecture. It’s similar to SMS, an open standard that worked for decades but then ran out of steam. Users now demand less spam and scams, better authentication as to who’s contacting them, and secured content in messaging.

Google says it will add a warning with its new encrypted emails, telling users “be careful when signing in to view this encrypted message. This message is from an external sender and is encrypted. Make sure you trust the sender and their identity provider before entering your username and password.”

But as MalwareBytes suggested to Wired, “it’s almost as if someone at Google knew this was a bad idea and asked for a warning to be added. It’s quite likely fraudsters will jump on the opportunity to craft phishing emails using this exact same template, even including the original warning that will be overlooked.”

And the acceleration of AI-fueled phishing attacks makes this more dangerous and likely to scale more quickly as well. This is the same reason you’re seeing warnings that email attacks can even seem to come from Google itself. And similarly, a new warning has hit Zoom users with a device take-over attack that seems to come from Zoom.

Polymorphic phishing, a form of AI mass customization to tweak individual emails at scale to evade detection is accelerating fast. “Polymorphic phishing emails have become highly sophisticated,” Security Week warns, “creating more personalized and evasive messages that result in higher attack success rates. Of all phishing emails we analyzed, 82% contained some form of AI usage, a 53% year-over-year increase.”

Remember, the exploitation of Gmail’s new encryption per the various warning now being issued relies on phishing emails being sent out, dressed up as Google’s encrypted email notifications with a link. All of which is now ridiculously simply with AI.

As the team warns, “AI scans publicly available data on the victim’s role, interests, and communication style to send a personalized and convincing message.” All of which means the lure around the encrypted email link can be fully personalized. If you’re in a new job or a new home, the secure document might pretend to link to that.

The enterprise email market is flying, “with more businesses and individuals relying on email as a primary means of communication, the demand for advanced email solutions has skyrocketed,” per a new industry report. But that growth is driven by the easy of deployment of cloud platforms — including Gmail — and its openness.

Encrypting email content within an organization does make sense, as does the occasional restricted email sent between email platforms. But the idea that fully encrypted email becomes mainstream will not work with today’s platforms. And so, if you want fully encrypted comms, just use a different app.

Read the full article here

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Articles

Wyze’s Duo Cam Pan Doubles Up To Kill Blind Spots

Innovation August 13, 2025

How The Dutch Got Their Cycle Paths: In Song

Innovation August 12, 2025

Wikipedia May Have To Impose Identity Verification On Readers

Innovation August 11, 2025

What It Means For The Future Of Work

Innovation August 10, 2025

New Executive Order Gives Trump Greater Control Over Science Grants

Innovation August 9, 2025

Terra Kaffe Expands From Single Product, Introduces Compact Automatic Espresso Machine, Demi

Innovation August 8, 2025
Add A Comment

Leave A Reply Cancel Reply

Editors Picks

How to Run Multiple Businesses — From a CEO Who’s Doing It

August 13, 2025

OpenAI Scrambles to Update GPT-5 After Users Revolt

August 13, 2025

Wyze’s Duo Cam Pan Doubles Up To Kill Blind Spots

August 13, 2025

AI Essentials for Modern Finance and Accounting Leaders: A Foundational Guide

August 13, 2025

When to Sell Your Business — Before It’s Too Late

August 13, 2025

Latest Posts

How The Dutch Got Their Cycle Paths: In Song

August 12, 2025

Autonomous Agents Are Revolutionizing Software As We Know It

August 12, 2025

Uber’s Drive to Become the Kleenex of Robotaxis

August 11, 2025

Wikipedia May Have To Impose Identity Verification On Readers

August 11, 2025

The Hidden Problems That Could Threaten Crypto’s Future

August 11, 2025
Advertisement
Demo

UptownBudget is your one-stop website for the latest news and updates about how to start a business, follow us now to get the news that matters to you.

Facebook Twitter Instagram Pinterest YouTube
Sections
  • Growing a Business
  • Innovation
  • Leadership
  • Money & Finance
  • Starting a Business
Trending Topics
  • Branding
  • Business Ideas
  • Business Models
  • Business Plans
  • Fundraising

Subscribe to Updates

Get the latest business and startup news and updates directly to your inbox.

© 2025 UptownBudget. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.