Lawrence Longo has made a name for himself by combining his love for food and storytelling in a career that brings joy to his life and others.
Longo is the founder and CEO of Off the Menu, a unique dining concept created out of providing access to food items that are not on the menu at popular restaurants. He is also an operating partner for Irv’s Burger and Prince St. Pizza.
Though obviously busy, his passion for what he does shines through as he expresses his deep love for his work.
“I think I just love it. I love it more than everybody else,” says Longo to host Shawn Walchef of CaliBBQ Media. “I just love everything I do. I love talking about food. I love eating food and putting those two together, figuring out a way to spread that joy along the way.”
Some may remember Lawrence Longo as the Los Angeles man who ate a burger every single day in 2018. But he is much more than a gimmick.
Longo has become a prominent figure in the industry. A true promoter of good food, he has made a life out of investing in and helping restaurants become successful.
That comes with discretion and selecting the right partnerships. The right partnerships are selected through clear communication and alignment.
“At the end of the day, it’s like letting people, everybody know what everybody’s agenda is in that partnership. And if everybody’s agenda lines up, then you can make that partnership work.” says Longo.
Having worked with incredibly recognizable names, such as Matthew McConaughey, BBQ icon Aaron Franklin, and more, Longo recognizes the power of the people and their voices in promoting a brand or product.
Celebrity and highly followed influencers are important, but for Longo his trust is in local voices. He even stretches his marketing efforts beyond the food influencer space by embracing the power of micro-influencers and the “everyday people” who can authentically represent a brand.
He believes that for a brand, there’s nothing more effective than having people within your community talk about your product.
“If you’re Coca-Cola or if you’re a big national brand, you need the big influencers. But if you’re a local brand, you need the local people in that city to be talking about your product.
“And there’s really nothing better than your friends, your neighbors when you see them talking about your product.” says Longo. “I focus on every type of influencer, and maybe I’m giving away my secret, but I’d rather share it and let everybody know.”
For Lawrence Longo, hospitality and storytelling go hand in hand. His love for what he does is contagious, and he strives to share that passion with others. By building strong partnerships through effective communication and harnessing the voices of local influencers, Longo has carved out a unique space in the food industry.
His approach highlights the importance of connecting with people on a personal level, capturing their attention, and creating memorable experiences. With his unwavering dedication to spreading joy through food, Lawrence Longo continues to make a significant impact and inspire others to embrace the power of hospitality and storytelling in their own endeavors.
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