The holiday season brings unique opportunities for companies to connect with various stakeholders in ways that fortify their working relationship and reinforces their commitment to achieving shared goals in the coming year. To communicate with many distinct groups to reach different objectives, companies may roll out special communications plans tailored to each of their stakeholder audiences.
From personalized client appreciation campaigns to employee-centric festivities and prospect engagement initiatives, below, six members of Forbes Communications Council discuss the special plans their own organizations are implementing this year to show gratitude and spread a spirit of goodwill among their clients, employees and prospects.
1. Showing Solidarity
We are a B2B service company with a long sales cycle; in our case, the holiday is an opportunity to show that we are on the same page with our customers and partners. To add a human touch, we celebrate not only general public holidays, but also some industry-based ones that align with our culture and sustainability strategy. – Iryna Manukovska, XME.digital
2. Offering Holiday Pricing
While it’s not common to provide specific, B2C-style “sales pricing” in B2B (unless it’s the end of the quarter), we are using the unique opportunity of having available tech talent to offer special pricing akin to a “Black Friday” sale. The thought is that this will cut through the noise and be a surprise to our buyers. – Patrick Ward, Formula.Monks
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3. Celebrating All The Wins
For us, it’s important to connect our executives with all employees and contractors across the organization, and each holiday season we do so by celebrating our wins along with a heartfelt message of thanks from our CEO and president. This exhaustive list of wins from the year shows the power of our organization and celebrates everyone’s collective efforts—and our team loves opening the email! – Victoria Zelefsky, The Menkiti Group
4. Focusing On Giving Thanks
Our holiday communication plan focuses on gratitude and connection. We are offering exclusive game content sneak-peeks to loyal clients, sending festive e-cards to employees celebrating their achievements, creating special promotions for prospects and hosting community-driven holiday events on our platform. – Jonathan Shroyer, Arise Gaming
5. Promoting Our Partners
Each holiday season, we love to thank our partners for joining us in our mission to help more startups maximize their marketing potential. Our partners help implement the strategies we propose, and thus are key to our success. By promoting them via social media, email, our website and more, we can showcase their hard work, promote them to other customers and improve business relationships. – Roshni Wijayasinha, Prosh Marketing
6. Creating A Campaign With A Charitable Focus
Each year, we put together a holiday campaign with a charitable focus and encourage our followers, clients, friends and team members to participate. This often includes selling branded items (such as sweatshirts or hats), with all proceeds going to a specific charity. It’s a fun way to create buzz for our business while giving back to an amazing cause. – Melissa Kandel, little word studio
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